For all of the criticism the music industry gets for “churning out clones” in a seemingly lifeless pattern, the problem isn’t the industry: it’s the product. If talent lasts beyond the first intense marketing cycle, it’s not just a flash in the pan. It’s about momentum.

And, with more live shows planned and a second album already in the works, The Go Find’s Dieter Sermeus still has his foot on the pedal after 2004’s sudden jewel, Miami. The Belgian guitarist has managed to survive several tours on multiple continents with enough energy to immediately start work on the follow-up. Well-supported by Germany’s Morr Music, The Go Find (Sermeus) spent much of last year on the road with live backers and labelmates, Styrofoam and Lali Puna, garnering praise and unexpected attendees in the United States, Europe, and Japan. So why stop now?

Though not officially announced at this time, The Go Find will appear at festivals throughout Europe in 2005. Plans for release the second album are set for April 2006.

The first album, Miami, bounced onto glowing of-the-year lists with slick house/rock beats and seductive guitar pop. In 2004, found success in America, somewhat remniscient of the indietronica breakthrough, The Postal Service’s Give Up. The concept is the same. Dieter recalls the recording process, “It all started in my small room with a computer, and I could start with a melody, then i would play my guitar or keyboard. or I could start with a nice beat and try to incorporate the computer and acoustic guitars and pop music.”

After the foundation of Miami was complete, Dieter passed it to Arne van Petegem of Styrofoam for production. Through the collaboration, Dieter became more aware of the pitfalls of the synthetic side of music-making. Sermeus explains, “Sometimes [other musicians] use the presets of the keyboard or the presets of the instrument, and Arne is about trying to figure out how the keyboard works and trying to build your own sound.” The Go Find perceptively enhances guitars and vocals with a comfortable balance of electronics, fostering both strong distinction and possibility.

It’s always survival of the fittest and The Go Find (Dieter Sermeus) seems ready to build upon his wealth. The potential for sophistication and invention are bountiful on such harmonic electronica/rock foundations. It’s organic and it’s legit. Find him.