
Billboards have long been a familiar site on America’s roads and highways. Typically reserved for commercial advertising, these soul-less blotches on our landscape have mostly eluded private money. Until now. The billboard above, seen in Encino, CA was rented by Todd Scheisse to promote his own website, Toddneedsaliver.com, a comedy spoof site about his own fictional, crippling battle with liver failure.
Celebrities have started to use the medium as their own private newsletters. Even John Travolta rents 3 different billboards in the Chicagoland area to motivate his paintball team.

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