attention advertising people:
if you have a product to mass market, make the name of the product 2 syllables, no matter what the product is.
there’s satisfying, reassuring, quick, easy, memorable rhythm to a name with 2 syllables.
3 syllables is almost as good but you have to pull it off, otherwise it becomes drudgery. typically, the 3-syllable audience is more affluent or attentive.
1 syllable is a nice strong quicker way of smashing it into your audience’s brain, so make it worth it.
